Personal coaching

online or on location

Equine photography and teaching about it with honesty and dedication is very close to my heart. I am passionate to inspire others to find who they are in their photography.
I want to share the knowledge I have gained from many years working professionally in the business and teach others about my way.

Every personal coaching is tailormade after your wishes and needs. For every topic there is possibilities to different approaches and information depending on your current level and what knowledge you seek.

This is the perfect opportunity to ask those questions that you always had in the back of your head.

My approach is more of the emotional spectrum and creating equine images as art, however I do have a wide and long experience of horses which also is brought in to the whole experience of working with them during our sessions and my techniques of editing can be used for many different purposes.

The possibilities during our mentoring session

photo theory - technical aspect, about the image & how to work on location

Before our scheduled meeting I send out a detailed questionnaire so that I can personalise the mentoring fully to your own specific needs

editing theory - basics or advanced RETOUCHING, color editing etc.

guided photo sessions - see how I work, tips, tricks, structure & evaluation

portfolio & brand review - evaluating your presence, tips & new perspective

workflow - from photo session to finished image, live editing & tips

Online mentoring with zoom/skype

Prices for Online Mentoring




3 hours

2 hours

1 hour

During 3 hours you can choose to dive deeper in to two topics of your choice or divide the time between three different ones.

We have time to cover one topic that you want to have a broader perspective on, or we can divide the time to cover two different topics.

During 1 hour online coaching we will have time to cover one topic that you want to know more about.




3950 SEK

2950 SEK

1950 SEK

book now

book now

Book now

About the experience...

Jessica - online coaching

Annika - coaching in Germany

"In July 2019 I had a one-on-one coaching with Malin Wengdahl in Germany. I have been following her photography for a very long time and admire her natural expressive images.

Before the coaching I was worried because the coaching would take place in the English language. I myself do not judge my English as particularly good. But my fear was completely unfounded. Malin speaks the English language very clearly and easily, so that I could understand it very well and it wasn't a problem to ask questions. You also feel very comfortable near Malins. She is a very personable and natural person.

My motivation after the coaching increased immeasurably and I also grew mentally. I have the feeling that I can do everything if I really want to.

During coaching I learned many new aspects and techniques from Malin, how I can better capture the character of the horse in my pictures. Not only in the portrait, also in the freedom no wishes remained open.

I also learned a lot of new things in the editing part, although I already had a lot of coaching, I was able to take a lot with me that I will incorporate into my workflow in the future."

"The Online Coaching with Malin was so helpful in many ways. After planning which themes should be thematized and discussed in detail, she managed to explain everything to me very well. Actually no, she did way more than explaining – she helped me to really understand her thinking and gave me input, so that I can improve my own photo-style.
Even if it was just through a video call and not in person, the amount of knowledge I earned was incredible! My editing changed a lot – after the coaching my photos were finally expressing what I wanted to show and tell within this art for a long time – thanks to Malin I am able to do that now.

At first, I was unsure, because I did not know if I could manage talking two hours in English, since it is not my mother language. But there were no difficulties in understanding each other and Malin always gives one a kind and authentic feeling. Also, after the Coaching she is always there to help and to give feedback on the process – that really shows that she cares even after the coaching is done and this really means a lot to me.

So, if you are thinking about booking an Online Coaching with Malin, I can deeply recommend it to you. She can help you within the process of creating your own art and really getting to understand the details of equine photography."

mentoring in sweden or your country

Pricing for On Location Mentoring




6 hours

4 hours

2 hours

Do you want complete guidance in your creative process and in who you are as a photographer?

Do you want to grow as a photographer and creative? You learn about photo theory before we have a photo session together. This package also includes editing theory in LR/PS.

Do you need new knowledge or a fresh perspectives on your way of working? This is a shorter coaching sessions where I will guide you through a photo session of your choice.




8950 SEK

5950 SEK

3950 SEK

book now

book now

book now


Do you book mentoring outside of Sweden?

What is the additional travel costs?

Yes I do travel for clients. Just let me know where you are at and we'll make it happen. Sometimes I already have plans on visiting somewhere and sometimes client requests takes me to places.

It depends on where you are and how many clients I have in the same area. If you live within Kalmar/Öland, Sweden there is no additional travel cost. If you are in other areas of Sweden or even in another country the travel costs will be my travel expenses. Normally on my photo tours I have several clients in a nearby area and so I will split the travel costs and it will be a lower cost for everyone.

How does payment work?

How does online mentoring work?

For online mentoring payment is done in full before the mentoring. At the time of booking I will send you an invoice and you can pay it via Paypal or bank transfer. For on location mentoring 30% of the total amount is payed as a booking fee by the time of booking. The booking fee is non-refundable and works as a confirmation of the booked service and holds your date. The rest of the payment should be done not later than 1 week before the coaching starts. Payment can be done via bank transfer or Paypal. You will receive an invoice with all necessary information.

We will simply talk through Skype or any other suitable software for private online-call, where I can also share my screen with you to show you when I edit and have my theoretical presentations. We don't have to have a video call - audio call is simply enough if you do not feel comfortable in front of the camera.

Are you ready to invest in yourself?

no matter your goal i am here to guide you.

to wherever you need to be.

Contact me